My journey here has not been a straight line. I got my start in 1991 as an Electrical Engineer, but with a strong desire to make a difference, I found myself moving into sales and then into online marketing.

After a wellness issue briefly forced me to take a step back in 2017, I picked up my guitar again, rediscovered my love for music, and realized there was a massive opportunity for musicians to do more online. I set out to fill that gap, and what started with musicians has grown into something much broader. Today, through my agency, I work with subject matter experts, music instructors, coaches, and consultants across industries, helping them build the tech infrastructure and systems they need to run a real, sustainable online business without the frustration of figuring it all out alone.

A few of my clients affectionately call me Lieutenant, because I don't let them settle. I tell them the truth so they can get better. That means they won't perform flawlessly right out of the gate. It also means that when they put in the work, they stand out online and get the results they're looking for.

I've seen more talented experts than I can count get lost in the noise of being online. They end up creating content trying to appeal to everyone and completely miss the opportunity to build consistent, long-lasting income around what they're genuinely great at.