How to Handle Objections to Buying Your Online Course

Hey there! If you’re an online music instructor, selling your course can sometimes feel like a tough gig. You know your course is fantastic, but those pesky objections keep popping up. One great way to tackle these concerns is to address them directly on your sales page, specifically in the Frequently Asked Questions (FAQ) section. This way, you can reassure your potential students right when they’re considering making a purchase.

The FAQ section is your secret weapon. It’s where you can anticipate the doubts and questions your students might have and answer them in a friendly, informative way. By including detailed responses to common objections, you build trust and show that you understand their concerns. Let’s dive into three common objections and how you can address them effectively in your FAQ section.

Objection 1: "Your Course Is Too Expensive"

Sell Transformation, Not Information

When someone says, "That’s too expensive," you need to show them what they’re truly investing in—the transformation they’ll experience, not just the information they’ll receive. Explain how your course provides a clear path from where they are now to where they want to be. Highlight the unique benefits and results your students can achieve, which free resources simply can’t offer.

Here’s what it could say in the FAQ section:

"Why is your course more expensive than others?

Investing in learning the piano with my course is more than just a series of lessons. It’s a path from struggling with basic notes to confidently playing your favorite songs. Imagine being able to sit at the piano and play beautiful music after just a few months. Sarah did it, and she performed confidently at her friend’s wedding. This isn’t just a course; it’s a way to achieve your musical dreams."

Now, let’s talk about the next common concern.

Objection 2: "I Don't Need Your Course Because I Can Study This on YouTube"

Highlight the Comprehensive Learning Experience

Free resources are everywhere, but they often lack structure and depth. Highlight how your course offers a focused, organized learning path that free resources can’t provide. Emphasize the benefits of a well-structured curriculum that builds skills progressively, ensuring consistent improvement.

Here’s what it could say in the FAQ section:

"Why should I pay for this course when I can find tutorials for free on YouTube?

Sure, YouTube has tons of drum tutorials, but are they organized to build your skills step-by-step? My course offers a clear roadmap, from basic beats to complex rhythms. Each lesson builds on the last, ensuring you master each skill before moving on. Alex felt stuck jumping between random videos until he found my course. With structured lessons and interactive assignments, he was playing drum patterns he never thought possible in just a few weeks."

Finally, let’s address the need for personal interaction.

Objection 3: "I Need More Access to the Instructor Who Is Teaching Me"

Creating Connection in a Digital World

Many students worry about the lack of personal interaction in online courses. Show how your course bridges this gap with support and accessibility. Explain the various ways students can interact with you and receive feedback, such as live Q&A sessions and private forums, to reassure them that they won’t be learning in isolation.

Here’s what it could say in the FAQ section:

"What if I need more help or feedback while taking the course?

Learning bass guitar online doesn’t mean you’re on your own. My course includes weekly live Q&A sessions and a private forum where you can post practice videos and get detailed critiques. Ben was initially hesitant about the lack of direct access, but through our live sessions and forum, he received personalized advice that helped him overcome specific challenges and improve his playing dramatically."

Bringing It All Together

Highlight Value with Stories: Use real-life examples and testimonials to show the tangible benefits of your course.

Emphasize Structure and Support: Clearly explain the organization of your course and the additional support features like live sessions and feedback forums.

Personalize Your Messaging: Craft your narrative to speak directly to the concerns of your potential students, making them feel understood and valued.

By addressing these common objections directly in your FAQ section, you build trust and demonstrate the unique value of your course. Remember, it’s not just about selling a course—it’s about showing your students that you’re committed to their musical success.

Ready to take the next step? Start refining your sales page today and watch your online teaching business flourish. Your students are waiting to discover the magic of music with you!

‍